Cole Imperi Personal Brand
Cole is a triple-certified thanatologist who is on a mission to change the way we see death & dying within her lifetime.
Cole was growing an audience on instagram and wanted it to be easier to design and share content so that it felt like it was coming from her. She was designing her own content and even though each individual post looked good, her overall content did not have one cohesive look. There was no visual connection between her social content, website, and any other communication she had, which made for a confusing path for her fans.
On top of wanting one consistent, memorable look, she wanted a personal brand that felt like her. She was introducing a new perspective in the field of death & dying to a wide audience, so It was really important that her thoughts and ideas always looked like they were coming from her—especially as she started the process of becoming a published author.
She had a design background, so she knew that having a defined brand for herself, complete with brand guidelines, would help her communicate her mission clearly and make it easy for anyone to join in supporting her achieve her mission.
Services
Brand Strategy
Brand Identity
Digital Design
Illustration
Deliverables
One-page Brand Strategy
Brand Guidelines
Graphic Library
The Strategy
The Brand Elements
The Brand in Action
The Result
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Cole knew having a defined brand would help, but the impact it made on who was interested in working with her was astounding! As soon as she had a PDF, Cole sent out her brand guidelines to a few agents and before she knew it she had two of the largest agencies bidding to work with her. She is now represented by WME Agency, and shares space with celebrity speakers and authors like Brene Brown, Ayo Tometi (founder of Black Lives Matter), and Kevin Hart, to name a few.
