Alchemy Slow Living
Alchemy is a small batch perfume company located in Michigan. They engaged Subtle Design as a creative partner to define & elevate the brand style to match the quality of the product so it could be sold in local stores. The brand also had to be designed in a way to grow organically with consistency for the look and feel across all applications—large and very small. We knew the brand would be adding new products regularly, so we worked together to build a sustainable brand that felt like an heirloom.
Strategy
Positioning
Roadmap
Identity
Kinetic Logo
Illustration
Visual Design System
Brand Guidelines
Experience
Packaging
Label Design & Printing
A logo system built to adapt.
The logo had to work across a wide range of surfaces. From signage to tiny bottles and perfume sample chips. A logo system was developed to fit and adapt for any kind of surface while delivering the same brand experience. This was helpful with packaging and gave us enough variety to use different marks around the sides of the boxes instead of using the same logo over and over and over.
